Radio Advertising,
Answered Plainly.

Fill out our inquiry form or email sales@typicalmedia.net. Our advertising team responds within 1 business day with a custom rate card and package recommendation tailored to your goals and budget. There's no obligation — we'll give you a clear picture before you commit to anything.

Just the basics: your business name, what you're promoting, your target audience, your budget range, and when you want to launch. We take it from there. You don't need a produced ad or a detailed brief — we can build everything with you.

If you already have a produced audio spot, we can have you on air in 24–48 hours after paperwork is signed. If we're producing your ad from scratch (included in Growth, Pro, and Enterprise packages), plan for 3–5 business days for copy writing, recording, and delivery approval.

No. All of our packages are month-to-month by default. You can cancel, pause, or change your package at any time. We also offer discounted rates for quarterly or annual commitments if you want to lock in savings — but that's your choice, never a requirement.

Absolutely. We work with businesses from anywhere. Our Hawaii-focused stations are perfect for brands targeting Hawaii consumers, visitors, or the Hawaiian diaspora. We also have advertisers who use TMG to reach a global audience of Hawaii culture enthusiasts. If your audience listens to us, you should advertise with us.

No. Growth, Pro, and Enterprise packages include full in-house ad production — script writing by our team, professional voice talent recording, music bed, and final mix. Starter plan advertisers can add production for a one-time fee. If you already have a produced spot, we can use it directly.

We start with a brief — what you want to communicate, your offer, your tone, your call to action. Our copywriter drafts a script. You review and approve it. We record with professional voice talent (local Hawaii voices available), add a music bed, mix to broadcast standards, and deliver for your final sign-off before it goes live.

Yes. We have local Hawaii voice talent available who bring the authentic local accent and energy that resonates with our audience. We can also match tone and style — professional and formal for legal/financial ads, warm and conversational for hospitality, high-energy for events.

Growth and higher packages include one ad update per month at no extra cost. Updating your message — new offer, seasonal promotion, new phone number — is simple. If you need more frequent changes (like weekly specials), talk to us about a custom arrangement.

MP3 or WAV, 44.1kHz, stereo. Normalized to -12 LUFS for radio delivery. If your file doesn't meet spec, our team will master it for you at no charge. Just send us what you have and we'll make it work.

All packages include access to our full network of stations across genres — Pop, Hip-Hop, Island Hits, R&B, Reggae, and more. You can choose to run network-wide (maximum reach) or focus on specific stations that match your target demographic. We'll help you choose the right mix.

Daypart targeting schedules your spots during specific time windows. Morning drive (6–10am) and afternoon drive (3–7pm) reach the most listeners in Hawaii's commuting audience. Midday (10am–3pm) is ideal for lunch-decision targeting — perfect for restaurants. Evening and weekend audiences skew more casual. Growth and higher packages include priority daypart scheduling.

Our audience spans Hawaii residents, the Hawaiian diaspora across the mainland US, and international listeners. As an internet radio network, our reach isn't limited by geography — a Hawaii brand's message reaches Hawaiian community members wherever they are. For current audience numbers and demographics, contact us for a media kit.

Internet radio doesn't offer sub-island geographic targeting the way a terrestrial FM station signal might be stronger in one area. However, island-by-island and regional campaigns are possible for Enterprise customers through our programmatic ad system, which can use IP-based geo-targeting. Ask us about it.

Starter: ~1 play/day across the network. Growth: ~3 plays/day. Pro: unlimited rotation, meaning your ad plays as frequently as your budget supports. We optimize frequency to balance recall without listener fatigue — typically 3–6 exposures per week per listener is the sweet spot for behavior change.

Traditional Hawaii radio stations carry significant legacy overhead: FCC licensing fees, physical tower maintenance, large on-site teams, and aging analog infrastructure. These costs are baked into every rate card they give you. TMG was built as an internet-native streaming platform. Our infrastructure costs are a fraction of theirs, and we pass those savings directly to advertisers.

No setup fees. No hidden costs. The monthly package price is what you pay. The only potential additional cost is ad production if you're on the Starter plan and need us to produce your spot — that's a one-time fee and we'll be transparent about it upfront before you agree to anything.

Yes. Qualified 501(c)(3) nonprofits receive special pricing. Contact us with your organization's details and a brief description of your campaign goal and we'll work out something that fits your budget. We believe local nonprofits should have access to the same powerful advertising tools as large corporations.

We accept all major credit/debit cards, ACH bank transfer, and check. Monthly packages are billed at the start of each period. Enterprise clients can arrange net-30 invoicing. Talk to us about what works for your business.

Yes. Give us 5 business days' notice before your next billing date and we'll pause your campaign. Your ad creative and account stay on file. When you're ready to resume, it's as simple as saying so. We work with local businesses and understand that cash flow has seasons.

The most reliable methods: use a unique phone number or promo code in your ads ("mention TMG for 10% off"), track website traffic spikes against your ad schedule, run a customer survey asking how they heard about you, and compare month-over-month sales during and after campaigns. Pro and Enterprise clients get access to our real-time analytics dashboard showing play counts, time-of-day distribution, and estimated reach.

Nielsen's media mix modeling data shows radio delivers an average of $6 return per $1 spent, up to $23 in optimized campaigns. But ROI varies dramatically by industry, offer quality, call to action, and campaign duration. Radio also amplifies your other marketing — advertisers report that adding radio to existing digital campaigns lifts overall results by an average of 4.4×. We'll talk you through realistic expectations for your specific situation before you spend a dollar.

For direct-response campaigns (events, sales, promotions), you may see results within days. For brand-building campaigns, plan for 4–6 weeks of consistent airplay before meaningful recall and behavior change occurs. The rule of 7 — that consumers need 7+ exposures before acting — is real. Frequency and consistency matter more than one-time saturation.

Yes. Every advertiser receives a monthly play report showing how many times your ad was delivered, across which stations, and during which time periods. Growth and Pro clients receive bi-weekly reports. Enterprise clients have a real-time dashboard. Our numbers are actual plays — not modeled estimates.

Yes. We accept political advertising for candidates and ballot measures in compliance with applicable FCC and state of Hawaii advertising regulations. Political ads require proper authorization disclosure ("paid for by..."). Contact us well in advance of election season — availability fills quickly during campaign periods.

We reserve the right to decline advertising that conflicts with our community standards. This includes content that is deceptive, promotes illegal activity, or is inappropriate for a general radio audience. Legal, healthcare, financial, and alcohol advertising is welcome subject to standard disclosure requirements. When in doubt, ask us first.

Yes. Financial services (mortgage, lending, investing), automotive, legal, and healthcare advertising typically require specific disclaimers under FTC, CFPB, and state rules. A :60 spot gives you the time to include these comfortably. Our production team is familiar with common disclosure requirements and will flag anything in your copy that may need attention — but you remain responsible for legal compliance.

Traditional FM radio transmits over radio frequency waves from physical towers. Our stations stream over the internet — accessible on phones, computers, smart speakers, and car infotainment systems connected to data. This means no geographic signal limits, more format flexibility, lower infrastructure costs, and better analytics. The listener experience is identical; the backend and economics are very different.

On typicalmedia.net, our iOS and Android app, smart speakers (Alexa, Google Home), connected car systems, and third-party radio directories (TuneIn, Radio.net, and others). Our stations are also accessible via API by any radio player or aggregator that indexes our feed.

Primarily mobile (phones and tablets), followed by smart speakers and desktop/laptop. This means your ads reach listeners during commutes (connected car or mobile data), at home (smart speakers), and during work breaks — the same high-value touchpoints as traditional radio.